Initial Audience Research

Having established that we're aiming our film at a teenage audience, we went out and found boys and girls between the ages of 12 and 18 to answer the following questions to give us a better perspective on what our target audience is looking for.

Five People Aged 12-18
Age	15	17	16	15
Gender	male	female	female	male
How many times do you go to the cinema each month?	2	1	2	3
What’s your favourite film genre?	Action	Rom Com	Fantasy	Comedy
Favourite Character?	James Bond	Bridget Jones	Hermoine Granger	Happy Gilmore
What’s your favourite film?	Golden Eye	Love Actually	The Lion the With and the Wardrobe	Green Street
Do you prefer a fast or slow paced opening?	Fast	Slow	Slow	No preference

Five People Aged 12-18
Age	15	12	14	15
Gender	female	male	male	male
How many times do you go to the cinema each month?	2	1	1	1
What’s your favourite film genre?	Comedy	Action	Action	Thriller
Favourite Character?	Rachel from Friends	Indiana Jones	Terminator	Wolverine
What’s your favourite film?	Role Models	Temple of Doom	Die Hard	The Matrix
Do you prefer a fast or slow paced opening?	Fast	Fast	Fast	Fast