Initial Idea

Inspirational Films:

• Persuit of happyness - shots of Will Smith walking through streets like we will have have our character doing
• Forest Gump - sitting on a bench similar to what we aim to do in our opening sequence

Our Idea

Our initial idea is to have an opening shot of a 17 year old teenage boy holding and playing a guitar. This is a close up shot of the guitar where the audience can just see the his fingers strumming. The camera zooms into the hole of the guitar and the screen goes black. Then we jump to the show the guy's journey from his house to the the park. The opening sequence finishes by the screen going dark and then the shot coming back out of the guitar and zooming out shot by shot showing him sitting on a bench, in the middle of a park during the day.

Opening film squence - First thoughts

Starts with an 18 year old guy playing a guitar in the park. Camera zooms out shot by shot until eventually there's an establishing shot of the park with him sitting on the bench with his guitar. the shot slowly moves upwards towards the sky and when the camera comes back down the scene has changed.

That is the initial image of the kind of calm, relaxed and hopefully slightly revealing opening that I have in my mind at this point in time. I want this character to be walking away from his life and trying to start a fresh.

"The magazine industry has survived the coming of the digital age because it has been able to exploit technological advances. Indeed, it has always done so throughout its long history." 

 Date                     Event                                                               Details

1992		Adobe Acrobat PDFs
1993	11 November: Guardian article about the World Wide Web	The Guardian's Computer section (p19) carries an article 'The world in a web' by Joe Levy of Edinburgh university describing the World Wide Web project at CERN. The article gives a Telenet address for information and an FTP address for the Mosiac browser at NCSA.
1994	Newspapers move to the web	Daily Telegraph claims to be the first national newspaper on the web
1995	CD-Rom magazines	At least 10 available (Baumann 1995).Blender (a US title distributed by Dennis in the UK at £9.99 based around samples of US bands and film trailers); Unzip, 'the UK's first fully interactive magazine on CD-Rom' (IPC)
	CD-Rom cover mounts on non-computer magazines	August issue of men's monthly Maxim(Dennis Publishing)
	Websites for mainstream magazines	Uploaded.com (Loaded, IPC); nme.com (New Musical Express, IPC)
1996	Electronic auditing	ABC Electronic established to provide independent certification for data related to electronic media
1997	Digital kiosks	BT Touchpoint with NME, Loaded andMarie Claire content
		Improving technology meant CD-Rom titles could market themselves based on their video content. Among the first publishers to exploit this development were those behind top-shelf titles such as X-Net and Enter (below)
1998	Sunday Times CD-ROM covermount	Windows on the World was an educational CD-Rom produced with the British National Space Centre
1999	BRAD (Nov) directory lists 668 entries under 'new media'
	Nuvo Media's Rocket e-Book	Portable e-book device for $300 that held about 4,000 pages (10 books). Owners could buy copyrighted digital versions of books and journals
2000	CD-Rom magazines based on video content	Enter monthly from Pure Communications. Lads' mags with advertising from Toyota, Heineken, Mars and Jameson whiskey.
2003	SMS text messaging	Loaded (then published by IPC)
	Online media have become mainstream: BRAD (Jun) no longer lists websites separately
	Sunday Times CD-Rom supplement	The Month CD-Rom is based on entertainment and arts content. It was sponsored by Renault for a reported £250,000. The first time the disc was loaded, a 40-second Renault advert was shown. After that, users could skip the ad halfway through. Commercial deals included a website with MVC where users could order reviewed CDs; and a link to Warner Village's website to book cinema tickets online
2005	Financial Times launches digital facsimile edition	Includes How to Spend It
	Digital paper announced
2006	Switch in teenage spending to online and mobile-phone-based media blamed for teen magazine closures	Emap closes Smash Hits. The name lives on as a digital music TV channel and radio station, online and as a mobile phone service
	Digital (facsimile) magazines	Exact Editions launches first titles (Feb). Quickly expanded to include Dazed & Confused
	Downloadable magazines for phones	Time Out, OK!, Glamour, GQ on Mobizine platform (Feb)
	Magazines launch on YouTube	Condé Nast puts Glamour, GQ and Vogueon YouTube
	YouTube seen as affecting (men's) magazines	‘Unloaded, and now the party is over,’ (Brown, 2006)
	Magazines use YouTube for marketing	Nuts men's weekly (IPC) celebrates sales results with a raunchy ad on YouTube
	Temporary video websites exploiting social networking	Zootube.co.uk for Emap's Zoo men's weekly
	TV magazines cover online films and podcasts	Radio Times covers YouTube, iFilm and Google Video on radiotimes.com and in magazine
	Interactive digital-only magazines launched	Monkey from Dennis. 'The world’s first weekly digital men’s magazine' (Nov)
	Media organisations launch special editions in Second Life online world	US technology title Wired (October); German tabloid Bild (December); Sky News (May 2007); CNET, Reuters, BBC Radio 1 and Channel 4 Radio (Green 2007)
2007	TV guide revamps website to help find shows on the web for downloading	Radio Times
	First ABCe figures for digital-only and print magazines	Monkey releases ABCe of 209,612 copies a week
	Digital-only magazine for teenagers	National Magazines launches Jellyfish as a trial using Ceros technology. The magazine's motto was 'if it moves, click.'However, problems with the emailed files being blocked because of poor mailing lists led to the experiment failing and it was closed within 6 months.
	Contract publishers seek ABCe audits for digital titles	River Publishing registers Healthy for Men with ABCe (May)
	Advertising revenue rising but 'no one has got the business model for online cracked yet,' Stevie Spring (chief executive, Future Publishing)
	'[Newspapers] have yet to find sound monetisation models' (Richard Stephenson, chairman of Yudu Media, quoted by Kirby 2007)
	Magazines move into digital TV	Nuts TV channel based on the weekly IPC men's magazine (September)
	Free weekly men's magazine launched with website	ShortList gives away 500,000 copies. 'Our site is completely central to everything we're planning' Mike Soutar, quoted in Dorrell, 2007
	Online digital facsimile newsagents launched	MyMag Online in Ireland
	DVD magazine announced	'The world's first' magazine on DVD from Expansive Media (for November launch)
	Publishers working with digital paper	E-Ink working with Time magazine (Moses)
2008	Digital magazines becoming an established medium	Exact Editions has about 70 titles; Ceros 200. In February 2008, Zinio launches Global Newsstand to make 850 titles available to buy and read online
	Brand expansion for Monkey	Dennis Publishing and mobile media company Player X launch Monkey as a free mobile TV channel (March)
	Dennis builds on Monkey business model	Dennis launches fortnightly iMotor andGizmo
	Monthly car launch	Motor Play launches as a free digital car monthly ‘with over 200 pages of beautifully produced articles on cars’
	Social applications and widgets forStuff website	Umee develops utilities such as Twitter, Facebook and Clearspring widgets for Haymarket's Stuff.tv
	Wallpaper widget	News feed and a photo of the day from monthly design title
2009	iPhone app from NME	IPC's music weekly sells 59p app to access band photographs using Umee technology. Rebrands itelf as: online, magazine, TV, radio, mobile (note the order)
	FT drops digital fascimile technology for How to Spend It	Financial Times relaunches online version of its large-format luxury monthly magazine How to Spend It. Razorfish uses Adobe Flash 10 to translate 'the glossy magazine reading experience into a convincing luxury online environment'
2010	February: Dennis closes monthly motoring emag iMotor	Dennis blames e-mag's lack of success on the economic downturn and that it had 'found it hard to convince manufacturers to make full use of the creative environment that a digital magazine offers'. Monkey andiGizmo not affected
	April: iPad launch in the US May: Apple launches the iPad in the UK. Claims 300,000 sales on the first day.	Newspapers and magazines such as Wired, The Spectator and the Financial Times release iPad apps to read their stories in a format that tries to mimic the printed page. The FT wins 'best iPad app' award for its free offering, which is downloaded 150,000 time in 3 weeks; the August edition of Press Gazette gave the total as 250,000 (p6). iPad screen is 9.7 inches diagonally, compared with the iPhone's 3.5in
	May: VW releases free customer magazine as iPad app	DAS (Digital Automotive Space) also set up as a website in June. The plan was to publish the app quarterly in five languages across Europe
	August: Dazed & Confusedreleased as free app for Apple iPhone, iPad and iPod Touch	Dazed co-founder Jefferson Hack said: 'From fold out poster to iPad app, Dazedhas come a long way since its birth almost two decades ago. With the new app, a whole new audience of culturally aware iPad and iPhone users will be introduced to Dazed.' The digital magazine was based on Exact Editions Precisely platform
	September: iPad 'changing the rules of digital publishing'	A report on the Yudu website suggested people were spending far more time browsing the iPad app for GQ and Vanity Fair than they were the websites (from 2-4 minutes a month to 60)
	Segmentation of digital publishing strategies	Publishers talk of discrete digital channels: smartphone 'snackers' who want news, sports and other snippets in the early morning and evening; PC users who want access to valuable information from websites; users of the iPad, Kindle and other e-readers ot tablets who see the device as nearer a magazine and are used to paying for 'cool' apps. Mobile apps tended to be: free branded sampler of news and reviews; paid-for content at, say £2.99, but with mobile advertising between screens; ad-free premium versions at, say, £10.99; subscriptions to a print magazine and app at a 10-20% discount to the full print subscription. Buyers are likely to be upmarket 'early adopters' who are attractive to advertisers and improve the magazine's readership profile. Some publishers see the iPad as an opportunity to improve the image of their print brand and appeal to a younger or more upmarket audience. Selling mobile advertising is difficult because web banners are not suitable for small screens. Also iPad apps cannot display the level of advertising as print pages and there is no equivalent of a spread. Another problem is Apple's control of the iPhone / iPad customer and the potential for publishers to earn revenue from digital subscriptions and digital advertising.
	Wired iPad app sales plummet	Sales fall from 100,000 in June to about 28,000 in August for the Adobe-based app
		Apple reported sales at the end of September of more than 8m iPads. Goldman Sachs expects Apple to ship 37m iPads in 2011
	FT combines print and digital sales	Evidence of digital segmentation with theFinancial Times announcing combined global print and digital paid-for circulation measure to be released each quarter. This is in addition to print data from the Audit Bureau of Circulation. At the same time, the paper withdrew from ABCelectronic. 'We aren't a volume site so we are looking to measure ourselves against registered users and subscriptions,' FT deputy director of communications Tom Glover told Magforum
	Poll on magazine reading/browsing in 2020	Exact Editions ran an online survey in October 2010 asking people's opinions about their future reading habits, How will we read magazines? See poll results.
	iPad advertising revenue	Financial Times deputy chief executive Ben Hughes tells Campaign (15 October 2010, P12) iPad app has generated more than £1 million in advertising revenue since it launched in May. More than 400,000 subscribers had signed up for the app and it accounted for one in 10 of the newspaper's new digital subscriptions. In total, paying digital subscribers had risen by half in a year to 189,022. In addition, FT.com had three million registered users. Daily print circulation was 401,898. The paper began accepting Paypal as well as credit cards
	Oppolis analysis shows more than half of reviewers had a problem with an iPad app	At the launch of its GoMobile tablet publishing software, Oppolis showed the results of a survey of 800 reviews of iPad magazines. Among the results were: 385 out of 800 (48%) gave negative reviews; 206 cited poor delivery (won't download, slow, errors, etc); 47 complained about the user interface; 54 had issues with the content; and 78 had more than one negative comment; More than half of the negative reviewers complained about not being able to download the magazine they had paid for; One magazine had 110 reviews and of these, 80 reviewers gave it 1 star mainly based on poor delivery.
	Kindle 'is bestseller' on Amazon says Bezos, though he does not state figures	Amazon founder and chief executive Jeff Bezos said: 'We're grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon - surpassing Harry Potter 7 [Deathly Hallows].' [Amazon.com lists HP7 as its 80th bestselling book.] 'We're seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle's $139 price point is a key factor -- it's low enough that people don't have to choose.'

1) Why did IPC Media have cause to be optimistic about their business prospects in 2006?

2006 was a good year for IPC media because they received 35% of the entire revenue of Magazines in Britain. The company succeeded in targeting and selling to both genders and a variety of ages. Magazine sales also surpassed that of Newspapers and Television media. 

2) According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?

Having branched out and expanded their companies into other areas of media such as television, radio, the web and mobile services, these major players are better placed to weather the economic crisis as they have better overall stability. If the crisis hits the magazine industry hard, then they can shift their allocation of resources into more profitable areas, with higher demand.




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Good Housekeeping

-A National Magazine Company, London.
- Monthly magazine. 
-March 1922-Present 
-Aims to attract older women
-Typical reader is 51
-Information and advice on food, home and family, fashion, relationships, health and beauty.

Why did IPC Media have cause to be optimistic about their business prospects in 2009

They were branching out into new brands like, tv, web, mobile, radio and shopping, obviously to try and make an impact on the new media markets. This could see IPC Media targeting new markets and therefore getting more customers.  

According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?

The larger, more successful companies in the magazine industry are more likely to weather the economic crisis because they're magazines are better known, and therefore consumer demand is less likely to dramatically fall for their magazines. Economies of scale also help these major players to spread  the costs of production.