Why did IPC Media have cause to be optimistic about their business prospects in 2009
They were branching out into new brands like, tv, web, mobile, radio and shopping, obviously to try and make an impact on the new media markets. This could see IPC Media targeting new markets and therefore getting more customers.
According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
The larger, more successful companies in the magazine industry are more likely to weather the economic crisis because they're magazines are better known, and therefore consumer demand is less likely to dramatically fall for their magazines. Economies of scale also help these major players to spread the costs of production.
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