2006 was a good year for IPC media because they received 35% of the entire revenue of Magazines in Britain. The company succeeded in targeting and selling to both genders and a variety of ages. Magazine sales also surpassed that of Newspapers and Television media.
2) According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
Having branched out and expanded their companies into other areas of media such as television, radio, the web and mobile services, these major players are better placed to weather the economic crisis as they have better overall stability. If the crisis hits the magazine industry hard, then they can shift their allocation of resources into more profitable areas, with higher demand.
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Good Housekeeping
-A National Magazine Company, London.
- Monthly magazine.
-March 1922-Present
-Aims to attract older women
-Typical reader is 51
-Information and advice on food, home and family, fashion, relationships, health and beauty.
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