How did you attract/address your audience?

In order to address an audience, first I needed to find out exactly what that audience is, and to do that I needed to place the film within a genre. This was more difficult than expected as the film idea had elements of romance, adventure and possible comedy. This turned out to be an advantage as it allowed me to attract a wider audience.

The opening of the film is very much centered around Niall leaving home and his dysfunctional relationship with his girlfriend. I believe the ethos of this opening is what would attract teenage couples to come and see the film. Another main audience I wanted to attract and later address was teenage boys as they have the potential with this opening to relate to what Niall is going through. Every teenage boy can relate to the feeling of wanting independence, getting into trouble, and experiencing different situations, characters and environments for the first time. This opening sequence was addressing those teenage boys directly.



Although the film is about a 17 year old boy and his gritty journey to find his way, and could be easily compared with gritty teen dramas like Skins; I think the innocence of the opening (the slow start, the mystery behind where he's going, the location shots, etc.) would be something that may attract older viewers who may watch the film and see themselves 10, 20, 30 years previous and symmpathise with what he's going through.